SEO & SEM Tools
Google controls over 90% of the search engine market, consisting of other search engines such as Google, Bing, Yahoo, and Baidu.
Here’s an eye-opener. There are approximately 70,000 searches performed on Google every second, 6 billion searches every day, and well over 2 trillion searches per year.
This alone shows the power of search engines and how regardless of the type of business or field you are in, people out there are looking for you and your best bet is to become visible as well as relevant.
Do you know that 93% of online shopping experiences begin with search engines, and the first five organic results account for 68% of all clicks?
Are you aware of the fact that 63% of users likely click on a paid search ad on Google?
Search Engine Optimisation and Search Engine Marketing are essential in today’s digital landscape, without which businesses cannot survive.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the holistic process of depicting to Google that your website is simply the very best in terms of quality and relevance for a specific query.
SEO is a foolproof method of driving organic traffic to one’s website that is directing traffic without using paid strategies.
Why is Search Engine Optimisation (SEO) Important For Your Business?
SEO can help you rank at the top of search engines, way above your competition, for search queries that your potential customers are using to look for what you are offering.
By enhancing your website’s visibility, SEO helps you get high-quality traffic, increased leads, more sales as well as revenue.
Following are some statistics that highlight how essential SEO is in this competitive digital landscape:
- SEO is about 5.66 times better than paid search ads
- SEO has a 14.6% conversion rate compared to 1.7% for traditional marketing methods such as cold-calling or direct mail
- SEO content on your website can help you grow 7.8 times faster than your competitors
What is Search Engine Marketing (SEM)?
A form of paid advertisement, Search Engine Marketing involves the promotion of a website on search engines.
It includes Pay-Per-Click (PPC) advertising in which ads are featured not only on search engines but also on publishers’ websites. Ever seen an ad at the very top of search results on Google? Those are PPC ads.
Why is Search Engine Marketing Important For Your Business?
Search Engine Marketing (SEM) can significantly enhance your brand’s visibility as well as awareness and promptly get you the attention to website traffic.
It allows you to appear higher in search results and market your brand to audiences more likely to convert without having to invest in time as well as effort.
Following are some statistics that showcase how crucial SEM is:
- For every $1 that a business spends on Google Search and Ads, it makes $8 in profit
- Three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine. One-third of people (33%) click on a paid search ad because it directly answers their search query.
- Paid ads have an 11.38% Click-through-rate (CTR) on Google, while the average CTR is around 2-3%.
Do You Need A SEO & SEM Tool?
While SEO and SEM are both integral for your survival and success, using them to achieve the desired results is not at all easy.
With over 200 ranking factors being used by search engines, continuously evolving SEO algorithms and SEM techniques, high competition for rankings as well as website traffic, climbing search engines’ rankings and getting your ads featured at the right places is not something you or your team can do yourself.
You need the right tool that can provide you valuable insights by researching and analyzing on your behalf so that you can confidently take effective actions to get results. It can also save from seeking expensive SEO services and SEM services.
However, with so many different SEO and SEM tools available, which one should you choose? 2Creative has done extensive research, discussed in-detail with industry leaders as well as SEO and SEM specialists, and tried various top tools so that you don’t have to. One advanced tool that stands out and is a must-have is SEMrush.
SEMrush – The All-In-One Digital Marketing Tool
With over 5 million users and the go-to choice of the world’s leading companies and experts, SEMrush is the only tool you need to boost your digital marketing efforts.
This incredible SEO and SEM tool has a range of offerings. Some of the most popular ones include:
- Competitive Research
- Advanced Analytics
- Back-link Management and Audit Multi-tool
- Keywords Magic Tool
- AD builder
- SEO toolkil: On-Page SEO Checker
- SEO Writing Assistant
- CPC Map
- Website Audits
- Market Explorer
In addition to all of this, SEMrush also provides educational courses and material to enhance your knowledge and help you become a pro digital marketer.
With the world’s No.1 marketing tool at your disposal, you simply cannot go wrong in your digital marketing efforts.